Pace Law School: Alumni Magazine

Pace Law School’s new dean wanted to use the alumni magazine to herald in the new order and called for a top-to-bottom redesign of the alumni magazine. The old branding guidelines were out. The school’s administration wanted a clean, fresh platform from which to share their progressive vision of PLS’s next chapter. 

The school favored a restrained, understated look but they also wanted to interject a little personality, and even fun, where appropriate. The cover story seemed like a good place to break out and the feature’s title, “Mission Possible”, suggested a treatment based on the recent movie’s logo. “Sorry, I just couldn’t resist doing the obvious here. Besides, Dean Yassky is a dead ringer for Tom Cruise, no?” 

“Tom has been an absolute delight to work with. His design solutions are always fresh, creative, and distinct. I have used him for 6 different projects and not only was I very pleased with the results, but the editors also remarked on how attentive he was to the project and how wonderful both the process and the end product was. Tom is simply unflappable. Never one to get frustrated when given difficult requests; he works until he gets it right! When I make presentations of the books that our company produces, I always show the books Tom designed as examples. I recommend Tom Carling highly. He listens, he hears, he creates great solutions.”
— Anna Palchik, Senior Art Director, Bedford/St. Martin’s