Pace Law School: Alumni Magazine
Pace Law School’s new dean wanted to use the alumni magazine to herald in the new order and called for a top-to-bottom redesign of the alumni magazine. The old branding guidelines were out. The school’s administration wanted a clean, fresh platform from which to share their progressive vision of PLS’s next chapter.
The school favored a restrained, understated look but they also wanted to interject a little personality, and even fun, where appropriate. The cover story seemed like a good place to break out and the feature’s title, “Mission Possible”, suggested a treatment based on the recent movie’s logo. “Sorry, I just couldn’t resist doing the obvious here. Besides, Dean Yassky is a dead ringer for Tom Cruise, no?”