Pace Law School:
Admissions Marketing

Impressed with the alumni magazine and other publication work Tom’s done for Pace Law School, the Admissions Department asked him to come up with a creative, unusual direct marketing piece that would stand out at school fairs or in the mail. Teaming up with writer and close colleague, Lewis Friedman, Carling Design presented several concepts. Pace chose not one, but two! — a door hanger with attitude and a direct mail piece that played off the name “Pace”.