Carling Design is a boutique design studio, except we don’t sell little black dresses and expensive accessories. We’re a New York-based editorial design firm specializing in magazines, books and custom content inserts and publications (which isn’t to say we’re not interested in menus, baseball cards, and congressional reports).

The studio originally focused on magazine covers, start-ups, and redesigns in the consumer and B2B sectors. Art direction of quarterly, custom content magazines for the Topps Company and Lucasfilm followed. At the same time, we began a long association with Sports Illustrated, producing special advertising features. Success in this arena has been followed by assignments from Fortune, Life, Money, Mutual Funds, Prevention, and Runner's World. At around the turn of the century (the most recent one), Carling Design expanded into book design and since has produced hundreds of children’s and adult non-fiction books for, among others, DK Publishing, Facts on File, and Scholastic. Industry niches have included consumer, B2B, educational/ library, and custom publishing markets in the sports, entertainment, shelter, and financial sectors.

While no job is really too big, there are some jobs that are too small (anything under four point type). The bad economy ensures a talented pool of freelancers to augment our permanent staff (which pretty much is just the overworked eponymous designer). Tom works on a Mac platform in InDesign and is Photoshop, Illustrator and PDF proficient. Our rates are competitive, though rarely high enough to support kickbacks. “Six-figure” clients, however, can count on a cheery holiday card every December. We’re very proud of our on-time, on-budget record and our long-standing relationships with many of our clients.