Pace University: Lubin Business
Seeking to leverage their position with stakeholders—corporate partners, AACSB deans, and campus and alumni communities—The Lubin School of Business at Pace University decided to follow the lead of sister schools, Pace Law and Dyson, and hired Carling Design to help launch their own magazine. Lubin Business is a 32-page annual magazine that showcases the enterprising accomplishments of faculty and students. Working within the font and palette framework of the University’s recent rebranding, Tom delivered an open, spacious design that all agreed enhanced the school’s visibility and prestige.
““Tom has been an absolute delight to work with. His design solutions are always fresh, creative, and distinct. I have used him for 6 different projects and not only was I very pleased with the results, but the editors also remarked on how attentive he was to the project and how wonderful both the process and the end product was. Tom is simply unflappable. Never one to get frustrated when given difficult requests; he works until he gets it right! When I make presentations of the books that our company produces, I always show the books Tom designed as examples. I recommend Tom Carling highly. He listens, he hears, he creates great solutions.” ”